Could Brain Waves Really Predict Movie Success?

///Could Brain Waves Really Predict Movie Success?

predict movie success

A new study suggests our brain waves may be able to reveal not only the type of movies we like, but also predict which movies will do well; this is why we love science!

The study consisted of 32 college students watching 18 movie trailers each. Electrodes were placed on their scalps to measure their brain waves using EEG (electroencephalography).

After watching each movie trailer, the college students rated each movie trailer on how much it appealed to them, and how much they would pay to see that film on DVD.

The research team from Erasmus University in the Netherlands then analyzed the EEG data results on brain waves, which showed brain waves were actually linked with each participant’s ranking of each movie trailer. The higher the brain wave activity, the higher each participant ranked said movie trailer; cool or what?

This study is one of the first ever to show that “EEG measures are related to real-world outcomes, and that these neural measures can significantly add to models predicting choice behavior.’’ The research results from this study are due to be published in an upcoming issue of the Journal of Marketing Research. What an incredible innovative way to connect consumers with marketing campaigns!

Researchers also found that brain waves could help marketing companies and professionals be more accurate in judging how well a movie will do, or judging how a movie trailer will be received by its target audience. Could this research potentially save movie directors spending millions (or billions) on movies that in-fact do not appeal to their target audience?

Associate professor of neurology and director of comprehensive epilepsy center at the University of Pittsburgh, Dr. Anto Bagic himself has labeled the research findings as intriguing.

Despite anticipating skeptical attitudes towards the idea of EEG being more accurate and cost effective than trailing movies on a test audience, Bagic sees great potential in the future of EEG in helping us better understand brain processes that we understand only partially.

Could this be the first step to a more innovatively technical approach to marketing activities for businesses?

The following two tabs change content below.

Valerie

I'm a law student who is fond of reading and writing about interesting topics on science (especially cognitive science and psychology), technology, and different extraterrestrial and paranormal stuff. I'm passionate about movies, travelling and photography.




Copyright © 2017 Learning Mind. All rights reserved. For permission to reprint, contact us.
By | 2017-01-13T21:50:52+00:00 March 28th, 2015|Categories: Human Brain, Uncommon Science|Tags: |0 Comments

Leave A Comment

Trending Articles

10 Signs That Your Psychological Issues Are Due to Unhealthy Parenting

July 11th, 2017|

No parent wants their children to have psychological issues. Every parent wants to raise a child who will give back to society in the future. Sadly, many of them develop psychological issues, and poor parenting is to blame. So do you show signs of these problems? How would you know that they're because of misguided parenting? Bad Parenting Habits That May Cause Psychological Issues So, what were some things your parents [...]

High Levels of Anxiety are Associated with High Intuition, Intelligence, and Empathy

August 2nd, 2017|

I am certain that high levels of anxiety come from the ability to retain high levels of both mental and emotional intelligence. I’ve noticed, the more I think and analyze a situation, the higher my levels of anxiety become. I have often told myself and others this: “I wish I was dumb”. To me, being less intelligent would mean having peace of mind, you know..."Ignorance is bliss" sort of thing. But [...]

Could Brain Waves Really Predict Movie Success?