persuade and influence people1. Framing

This technique is often used in politics. The most popular example of framing is the inheritance tax. Politicians opposed to this tax will call it “death tax”. The use of the word “death” instead of “inheritance” causes all kinds of unpleasant associations.

Framing is a fairly unobtrusive technique, but using emotive words such as “death”, you will have more chances to convince people to accept your point of view.

2. Reflection

This is a popular technique used in NLP. Reflecting someone means imitating his movements. Movements can be almost imperceptible, but the most obvious of them are the hand gestures, leaning forward or backward, various movements of the head or hands. We all do it unconsciously, and if you look closely, you might notice it.

The way to reflect someone goes without saying. However, there are a few recommendations: Try to do it imperceptibly, and do an interval of 2-4 seconds between the movements of the person and your reflection.

3. Deficit

This technique is often used by advertisers. Opportunities, whatever they may be, attract far more if we restrict access to them.

This method can be successfully applied to any person in a suitable situation. But more importantly, the knowledge of this technique will make you stay on your guard. Stop and think about how you are affected by the fact that the quantity of goods is limited. If the product is limited, then there must be a huge demand for it, right?

4. Interchange

When someone helps us or does something nice for us, we feel compelled to pay him back. Therefore, if you want someone to do something for you, why not to do something for him first? No matter where or when you do it (with your business partners or with your neighbor), the main thing is to take initiative.

5. Timing

Usually people are more docile and flexible when they are mentally tired. Before you ask someone about something, try to bide time until that person will do something that requires considerable mental effort. You can catch your colleague on the way out in the end of the day and no matter what you asked for, most likely, he will say: “I’ll do it tomorrow”.

6. Congruence

We all subconsciously try to act consistently. One of the good examples is a technique used by sellers. A seller shakes your hand while you are negotiating the purchase. Most people associate hand shaking with the completion of the transaction. Thus, making it before the deal was completed, the seller has more chances to make you agree.

A good way to use this method is to persuade people to take action before the logical mind switches on. For example, if you walk with a friend and want to go to see a movie, but he/she is not sure about that, you can go towards the cinema until he/she decides.

7. Smooth speech

During the conversation, we often use small exclamations and phrases that express uncertainty, such as “um”, “well” or “hm”. These words inadvertently give the impression that we are not sure of ourselves, and thus we sound less convincing.

If you speak with confidence, it will be easier to convince others.

8. Friends and authorities

We are more likely to allow to be persuaded and follow those who are important for us and who we consider an authority. Furthermore, knowing these tricks, you will not get caught on them, but will also apply them to others.

Anna LeMind, B.A.

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