What Your Favourite Books Reveal about Your Personality, According to Science

Can you tell someone’s personality simply by their favourite books? Research suggests you can. To understand why this is possible we have to look at the reasons for reading in the first place. Entertainment satisfies a psychological need in our lives. This includes reading. We gravitate to content that piques…

5 Shocking Dissociative Identity Disorder Cases That Will Make You Think

For decades, researchers have focused on the psychological difficulties that present in dissociative identity disorder cases. But now they are realising there is another issue. Typically, we associate dissociative identity disorder cases with multiple personalities or split personalities. So from the very start, we are exploring what’s happening with the…

How Theta Waves Boost Your Intuition & Creativity and How to Generate Them

Brain waves are a measurement of neural activity in our brain. Our brains produce several types of waves, so why are scientists and psychologists so interested in theta waves? Before we delve into theta waves, let’s quickly explore the five types of brainwaves. When we perform certain actions the neurons…

How to Spot False Confidence and Deal with the People Who Have It

False confidence. It’s surprising how common it is these days. But just how easy is it to spot? Most of us can tell the difference between arrogant people and those that are assertive. There’s usually a difference. For example, arrogant people can tend towards aggressive behaviour if challenged. Assertive people…

Meaning of Metaphors: How We Use Them to Influence Language and Behaviour

Metaphors enrich our language and allow us to make a deeper contextual connection. But did you know that metaphors and their hidden meaning can also influence language and behaviour? So what is the meaning of metaphors? Metaphors are imaginative ways of describing something with the same characteristics but in a…

The Psychology of Ethical Decision Making or Why We Make Immoral Decisions

What goes on in our minds during ethical decision making? How do we justify ourselves when we make immoral decisions? There are several areas of research that can give us insight into ethical decision making. Ethical Decision Making and the ‘Meat Paradox’ I’d like to ask you two questions. Is…