Reversing the Emotions of the Memory: Scientists Find a Way to Erase Negative Memories

Depression, anxiety and PTSD disorder - these conditions have one thing in common. They are built upon negative memories, sometimes even highly traumatic events called emotional associations or Valences. These Valences are directly responsible for reminiscence but in the negative form. Social anxieties and other disorders grow as the negative…

Placebo Effect vs. Nocebo Effect: the Power of Suggestion

It's incredible how an individual’s subconscious can be influenced. But what's more powerful is how the nocebo effect and the placebo effect come into play. Since the subconscious mind is what controls our body and our whole life, through suggestion, we may have many interesting events happening - some pleasant,…