You may not have noticed it, but you are likely to have come across fear appeal tactics used by mass media and businesses that want your custom. So what is fear appeal and how does it affect our attitudes and behaviors? Fear appeal is a carefully constructed message that aims…
Loneliness is something we’re all familiar with. It’s almost a compulsory part of the human experience. But, did you know that there are many different types and causes of loneliness? Loneliness isn’t just one blanket feeling, it can be brought on by all sorts of experiences, not just from being…
Do you get hungry when you see the golden arches of McDonald's? Are you proud when you think about your National flag? You might not think these two things are connected, but they are. They are both symbols, and although they have very different meanings, they demonstrate how they affect…
We love social media. It is an undeniable part of daily life now, and for the most part, that’s okay. Unfortunately, sometimes it can all get too much and we start oversharing personal things on social media. We all know someone whose social media is flooded with stories that are…
No matter our persuasions, we all like to be right. This means that when your perspective confronts someone else’s, it can be very difficult to change their mind. Even if you are armed with passion, facts, and the will to argue your position to the death. But how can you…
You may have heard there will be an election in the UK before Christmas. Now, don’t worry, this article is not about politics. I’m not about to start banging on about which political party you should vote for. I bring up the election because it highlighted a situation I hadn’t…
Yale University psychologist Stanley Milgram conducted his famous series of experiments widely known as Obedience Study almost 60 years ago. The ethics of the experiment have since been subject to criticism. However, it raised important questions about the power of authority in achieving obedience. In this article, we take a…
What is it about fairy tales that captivate the imaginations of children? Could it be that underneath the thin veneer of fiction lies a much darker truth to the tales? Did you know that the most famous fairy tales are based on gruesome real-life stories? Here are just a few:…
