7. The Lover

The lover seeks harmony in everything they do. They find it hard to deal with conflict and may find it difficult to stand up for their own ideas and beliefs in the face of more assertive types.

Goal: being in a relationship with the people, work, and environment they love
Fear: feeling unwanted or unloved
Weakness: desire to please others at risk of losing own identity
Talent: passion, appreciation, and diplomacy

8. The Creator

The creator is born to bring something into being that does not yet exist. They hate to be passive consumers of anything, much preferring to make their own entertainment. Creators are often artists or musicians though they can be found in almost any area of work.

Goal: to create things of enduring value
Fear: failing to create anything great
Weakness: perfectionism and creative blocks caused by fear of not being exceptional
Talent: creativity and imagination

9. The Jester

The jester loves to liven up a party with humor and tricks, however, they have a deep soul. They want to make others happy and can often use humor to change people’s perceptions. Sometimes, however, the jester uses humor to cover his or her own pain.

Goal: to lighten up the world and make others laugh
Fear: being perceived as boring by others
Weakness: frivolity, wasting time and hiding emotions beneath a humorous disguise
Talent: seeing the funny side of everything and using humor for positive change

10. The Sage

The sage values ideas above all else. However, they can sometimes become frustrated at not being able to know everything about the world. Sages are good listeners and often have the ability to make complicated ideas easy for others to understand. They can often be found in teaching roles.

Goal: to use wisdom and intelligence to understand the world and teach others
Fear: being ignorant, or being perceived as stupid
Weakness: can be unable to make a decision as never believe they have enough information
Talent: wisdom, intelligence and curiosity

11. The Magician

The magician is often very charismatic. They have a true belief in their ideas and desire to share them with others. They are often able to see things in a completely different way to other personality types and can use these perceptions to bring transformative ideas and philosophies to the world.

: to understand the fundamental laws of the universe
Fear: unintended negative consequences
Weakness: becoming manipulative or egotistical
Talent: transforming people’s everyday experience of life by offering new ways of looking at things

12. The Ruler

The ruler loves to be in control. They often have a clear vision of what will work in a given situation. They believe they know what is best for a group or community and can get frustrated if others don’t share their vision. However, they usually have the interests of others at heart even if occasionally their actions are misguided.

Goal: create a prosperous, successful family or community
Fear: chaos, being undermined or overthrown
Weakness: being authoritarian, unable to delegate
Talent: responsibility, leadership

These 12 archetypes offer us guidance that can help us to understand our motivations and draw on our own strengths while working on our weaknesses. Understanding which of the 12 archetypes dominates our personality can help up to realize what is really important to us. This knowledge helps us to improve our focus and achieve our goals.

Understanding the archetypes of others can give us insights into why they behave in certain ways. These new perceptions can help us to understand them better and work with them in new ways to find win-win solutions.

Which of the 12 archetypes dominates your personality and how has it helped or hindered your life?


  1. Simply psychology
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